Currently I serve as the Director of Social Media at Wavelength, an athlete representation agency focused on helping college athletes capitalize on their name, image, and likeness. In this role, I am responsible for developing and executing content strategies for Division I football and basketball student-athletes, working to build and grow their personal brands across social media platforms. I collaborate closely with athletes to create compelling, authentic content that not only engages their audiences but also attracts brand partnerships and sponsorship opportunities, helping them maximize their NIL value both on and off the field.
